Marie-Eve Fournier. the affaires.com. 26-01-2011 (as amended on 26-01-2011 at 11:13)
Walmart supercenters are enormous areas of approximately 150,000 square feet. [Photo: Walmart]
Almost 17 years after his arrival in Canada, Walmart now aspires to become the grocer Quebecers. Three Supercentres indeed open their doors in Laval and Mascouche next summer. And other announcements could be made later this year.
Meat, fresh fish, fruit and vegetables, wine and even ready to eat will complement the current offer. The selection of cheeses and breads will be extended. Deli complete the whole.
The expansion of the three selected stores to accommodate the concept proven in western countries have already begun in recent months. We must add at least 30,000 square feet to selected stores. This is the store Sainte-Dorothée (at the intersection of Highway 13 and Boulevard Samson), the Laval-Est (corner of Highways 19 and 440) and that of Mascouche (Highways 25 and 640).
supercenters are huge areas of about 150,000 square feet that include a full grocery store, in addition to everything found in a traditional Walmart. They are recognizable by their two separate entries even if inside, no wall between the power (25% of space) general merchandise (75%).
The retail giant already has 120 in Ontario, British Columbia, Saskatchewan and Alberta. Like the Quebecois, Manitobans are about to discover the concept Supercentre. This means that by the end of the year, only the Atlantic provinces do not have yet received.
invested $ 500 million in the country
Walmart Canada plans include opening a total of 40 Supercentres this year, representing an investment of $ 500 million. "These projects could generate Supercentres the creation of more than 9200 jobs in stores and in the construction sector," the source said in a statement.
The retail giant will build new stores, relocate and expand some more. It usually takes between 30 000 and add 40,000 square feet at stores to include fresh produce.
In Quebec, three conversions will create 250 jobs. These additional resources are needed because it takes a lot more people to manage a range of perishable fruits and vegetables - which must always be clean - Than to deal with sporting goods, for example.
"New Supercentres allowing us to offer a wider selection of products, all under one roof. Our customers telling us they regularly seek a simplified shopping experience and everyday low prices.
Walmart Canada is able to meet these two demands, "said David Cheesewright, President and CEO of Wal-Mart Canada.
Metro is not planning a price war in Quebec
Tuesday on the sidelines of the annual meeting of shareholders of Metro, CEO Eric R. The Arrow was asked about the possible impact of the arrival of supercenters in Quebec. "We do not think it will drastically change the market as Walmart is already a major player in power," he told reporters.
"I'm not saying this is good news. I'm not saying there's nothing there. It is the largest player in the world, but I do not expect a price war than what we see, "he said, adding that the intense battle underway in Ontario caused the deflation.
In this province, the arrival of Supercentres Walmart has sparked a war Price qualified last year of "irrational" by Eric R. The Arrow. This has put pressure on profit margins of all food retailers, a phenomenon also seen in western countries. Moreover, as the chief executive of Sobeys, Bill McEwan, the items offered on sale are more numerous and the price of many foods have never been lower, due to the arrival of new players like Walmart, No Frills, and FreshCo, "he said last December.
Last year, Wal-Mart Canada opened 40 new stores. The retailer currently has 323 the country, including 119 Supercentres. In one year, the Bentonville giant operate in Canada Supercentres 164 and 169 traditional stores for a total of 333 addresses. Some 85,000 people work for Wal-Mart Canada.
What impact will the arrival of Supercentres the three major grocery chains in Quebec (Loblaw / Provigo / Maxi Metro / Super C and IGA)? Read the chronicle of François Pouliot.
Source: http://www.lesaffaires.com/secteurs-d-activite/commerce-et-produits-de-consommation/ca-y-est-walmart-amene-ses-supercentres-au-quebec/ 523882 / 2
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